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When it comes to advertising your eCommerce products on Facebook, the old adage rings true: You have to spend money to make money.
Unfortunately, we still see too many online businesses today hesitate to invest in their ad spend — most often than not because they simply don’t know how to do it properly.
Let these case studies be the proof you need: With the right digital marketing team by your side, you can absolutely scale your ad spend without losing profitability.
COO Menswear
Also known as Clothing Connection Online, CCO is a family-run business that aims to bring fashionable, high-quality, and affordable men’s clothing to customers throughout the United States. In addition to its online store, CCO hosts a brick-and-mortar retail location in Aurora, CO.
The Challenge
CCO knew they needed to invest better in their social media advertising strategy to find new customers, grow their brand awareness, and boost their historically slow sales seasons.
While their ad performance up until then had been decent, it lacked the comprehensive, detailed strategy to further scale and develop their business
Fortunately, CCO’s team understood their brand’s potential from the start. They were ready to dive in with a refreshed strategy — and the budget required to back it up.
How Ads helped them
By throwing in a seasonal spin (targeting golf interests in the spring, football interests in the fall, and so on), they saw CCO’s TOFU campaigns quickly take off — delivering average returns of 8x on money spent.
The Results: Record-Breaking Revenue
Two months after the partnership began, overall site revenue had already increased by 11%. Six months later, CCO saw its best sales month ever, blowing away previous records and having its busiest sales day in brand history.
In total, agency's Facebook ads for this clothing business have contributed to:
219% increase in social ad revenue (with only a 50% increase in spend)
5.7x average monthly ROAS
33% increase in total site revenue YOY
Running Facebook ads for clothing brands doesn’t have to be complicated — but it does require an open mind and (in most cases) an open pocketbook. But, with the right approach, that investment will return sales in spades.
Want to know how we can help you outperform these results?
Seltzer Goods
They’re a B2C brand that sells uniquely inspired home goods for modern living.
The Challenge
Like many eCommerce businesses, Seltzer Goods was initially hit hard by the COVID-19 pandemic. Their challenge to the Advertising team: Create more sales from their B2C products to offset the negative effects on their wholesale business.
The brand had the right products and plenty of inventory to make a splash; it just didn’t have enough awareness of these products among consumers to create the desired sales.
How Ads Helped them
Paid ads played a key role in driving growth, but an impressive 75% of total revenue came from organic, direct, and referral traffic.
In other words, Facebook and Instagram ads can (and often do) have a quantitative and qualitative positive effect on other channels, too.
Below, you’ll see Seltzer Goods’ top-level source data for organic, direct, and referral traffic, comparing the first month of initial Facebook campaigns to the month before.
The Results: Shattered Industry Norms
9.68x return on ad spend (ROAS)
785% increase in monthly revenue
$4.87 cost per customer acquisition (CPA)
6.6% organic conversion rate
183% increase in monthly organic traffic
931% increase in brand query and product searches
200% increase in non-branded search query impressions
MOOD
MOOD sells plant-based, science-backed supplements to enhance sexual pleasure.
The Challenge
Like many supplement companies, the brand faces unique challenges when advertising on Meta, mainly due to strict policies surrounding health-related products on its platforms.
Because Meta restricts what can be said in ad copy for health-related products, ad creative is essentially important for brands like MOOD.
How Ads Helped them
A static image ad performed well in bottom-funnel campaigns, in which audiences are already aware of MOOD and its products.
For top-funnel campaigns, new video ads provided clear context from the start. They describe exactly what MOOD is selling, the benefits of the products, and how they can solve the major pain points of their target audience with natural, plant-based supplements.
Clear subtitles and descriptive ad copy allowed the videos to resonate even with the audio silenced.
The Results
In comparing pre-launch performance to the three-day period directly after launch, MOOD’s ad account saw a 63% increase in ROAS period over period.
On a longer time scale, the results were even more impressive, with a 122% total increase in account ROAS and a 341% increase in lower-funnel campaign ROAS — far exceeding MOOD’s initial conservative goals for the platform.
Final Takeaway: Unlocking Growth with Facebook Ads
These case studies highlight one key lesson—when done right, Facebook Ads don’t just drive traffic; they fuel real business growth. From skyrocketing revenue to increasing organic reach and customer engagement, the impact goes beyond just paid clicks.
If you’re looking to achieve similar success, let’s strategize and make Facebook Ads work for your brand. Get in touch today and take the first step toward scalable growth!
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